A flawlessly attired businessman confronts an "international snack committee" over the contents of a snack food in a new spot for international food brand Chipita directed by Peter Dietrich. The smiling don confidently assures the committee chairman that his self-named product, Pizzeti, does indeed include real tomatoes and cheese, and ominously adds that the last man who questioned his integrity is "now learning to hit a hammer with his other hand." Peter brings a sly sense of humor and sparkling production value to the piece. In fact, the spot has the look of a studio crime drama from the 1940's. The acting is also first rate, particlularly that of the spot's adversaries played by British actor Tom Knight (Harry Potter and the Chamber of Secrets) and Greek actor Letferis Eleftheriou (I Genia Ton 592 Euro).
