JJ's latest is an ode to fatherhood. There is the old question that kids always like to ask about how there's a Father's Day and there's a Mother's Day... so when is Children's Day. The obvious answer is that it's Children's Day everyday, as this flim illustrates. Two mischievous little ones run dad ragged during their morning routine. The family's quite vast array of Philips products get put to their full use in a spot that is a cute slice of frantic family life, with a twist at the end that shows a father's work is never done.