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E.U.C., STAY GOLDEN - CAMPBELL EWALD

Eli Green Bears All for Energy Upgrade California

California’s state mascot explains the “bear” facts of energy conservation in a new television and online ad campaign directed by A Common Thread’s Eli Green for Energy Upgrade California and agency Campbell Ewald. The bear that appears in the spot was an animatronic creature operated by a trio of puppeteers. The spots are simply, but precisely art directed. The monotone walls and green-grass carpet of the set subtly recall the colors and design of the California state flag.


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CAMPBELL EWALD
STAY GOLDEN

http://www.acommonthread.tv/thread/euc