In new spot, directed by Eli Green, a dad pops into his teenage daughter’s room for an “important talk.” “I want you to be prepared,” he tells her as she grimaces. In turns out, he’s come to chat about the organ donor program run by Donate Life Ohio. It’s a funny reversal that Green delivers with restraint. “A light touch is the best approach with this subject matter,” Green adds. “It makes the people relatable and brings us into their lives.” Green also created webisodes for the campaign, which is credited with boosting donor sign-ups across the state.